Smartsheet is a cloud-based platform for work execution, enabling teams and organizations to plan, capture, manage, automate, and report on work. The company has seen significant organic traffic growth in recent years. This report analyzes the factors that have contributed to this growth.
While specific historical data on Smartsheet's organic traffic growth is unavailable, industry data suggests that the demand for digital transformation and IT service management (ITSM) is accelerating1. As a leading provider of work execution solutions, Smartsheet is well-positioned to benefit from this trend.
High-intent keywords are search terms that indicate a strong likelihood of a user taking a specific action, such as making a purchase or signing up for a service. These keywords are valuable for businesses because they often lead to conversions and sales2.
Understanding keyword intent is crucial for optimizing content and attracting the right audience. Keyword intent generally falls into four categories:
These categories often align with the stages of the customer journey. High-intent keywords, particularly those with commercial and transactional intent, are valuable for driving conversions.
Long-tail keywords, which are longer and more specific search phrases, can also be highly effective in attracting qualified traffic. Some benefits of using long-tail keywords include:
Some high-intent keywords that may drive conversions for Smartsheet include:
Analyzing the ranking positions and search volume for these keywords can provide insights into Smartsheet's organic traffic performance. However, specific data on Smartsheet's keyword rankings and search volume is unavailable.
Google Core Updates are significant changes to Google's search algorithms that aim to improve the overall quality of search results. These updates can have a significant impact on website rankings and organic traffic6.
Google regularly releases core updates to combat low-quality content and manipulative SEO practices. For example, the March 2024 Core Update and Spam Update aimed to reduce unhelpful content and prioritize websites with high-quality, relevant, and trustworthy information7. While specific data on how Smartsheet was affected by these updates is unavailable, it's likely that Smartsheet's organic traffic was influenced by these changes.
Smartsheet can leverage Google Core Updates to its advantage by focusing on expertise, authoritativeness, and trustworthiness (E-A-T). Creating high-quality content that demonstrates expertise and authoritativeness in the work execution space can help Smartsheet be favored by future core updates8.
Smartsheet regularly releases product updates and new features to enhance its platform and provide more value to its users9. These updates can attract organic traffic by generating interest and providing solutions to user needs.
For example, in February 2024, Smartsheet introduced new features and templates for project management, including:
These updates demonstrate Smartsheet's commitment to innovation and providing valuable solutions for its users. By regularly releasing new features and updates, Smartsheet can attract organic traffic and maintain its position as a leader in the work execution space.
Several other factors may contribute to Smartsheet's organic traffic growth:
Smartsheet's content marketing strategy likely incorporates the four phases of content strategy:
Smartsheet also utilizes templates in its content marketing strategy. By providing users with pre-built templates for various use cases, Smartsheet can attract organic traffic by targeting users with high purchase intent13.
Smartsheet has amassed more than 16.6 million backlinks from 63,800 domains. This suggests that Smartsheet's content is considered valuable and link-worthy, contributing to its organic traffic growth13.
Smartsheet's focus on creating valuable content, such as templates and guides, can attract organic traffic by targeting users with high purchase intent15.
Smartsheet operates in a competitive market with several other work execution and project management platforms. Some of its main competitors include:
|
Competitor |
Description |
Key Features |
|---|---|---|
|
Airtable |
A cloud-based platform that combines the features of a spreadsheet with a database. |
User-friendly interface, variety of templates. |
|
Asana |
A work management platform that helps teams organize, track, and manage their work. |
Task management, project management, team collaboration. |
|
Monday.com |
A work operating system that enables teams to build custom workflows and automate tasks. |
Visual interface, variety of integrations. |
|
Notion |
A versatile workspace that combines note-taking, task management, and wikis. |
Flexible interface, variety of templates. |
Analyzing the organic traffic growth of these competitors and identifying key differences in their strategies can provide valuable insights for Smartsheet. However, specific data on the organic traffic growth of Smartsheet's competitors is unavailable.
Smartsheet's organic traffic growth is likely driven by a combination of factors, including the increasing demand for work execution solutions, its content marketing strategy, its link-building strategy, and its product updates and new features. Available information indicates that the average SaaS company increased organic traffic by 24% over the last 12 months17. Smartsheet should aim for similar or higher growth by continuing to invest in these areas:
By consistently investing in these areas, Smartsheet can further enhance its organic traffic performance and maintain its position as a leader in the work execution space.
What is Smartsheet and how does it contribute to work execution?
Smartsheet is a cloud-based platform designed to enhance work execution by enabling teams and organizations to plan, capture, manage, automate, and report on work efficiently.
How do high-intent keywords impact Smartsheet's organic traffic?
High-intent keywords, which indicate a strong likelihood of user action, are crucial for driving conversions and sales, thereby significantly boosting Smartsheet's organic traffic.
What are the benefits of using long-tail keywords for Smartsheet?
Long-tail keywords offer lower competition, higher conversion rates, and improved click-through rates, making them effective in attracting qualified traffic to Smartsheet.
How do Google Core Updates affect Smartsheet's organic traffic?
Google Core Updates, which aim to improve search result quality, can impact Smartsheet's rankings and traffic. By focusing on expertise, authoritativeness, and trustworthiness, Smartsheet can leverage these updates to its advantage.
What role do product updates and new features play in Smartsheet's traffic growth?
Regular product updates and new features attract organic traffic by generating interest and providing solutions to user needs, reinforcing Smartsheet's position as a leader in work execution.
How does Smartsheet's content marketing strategy contribute to its organic traffic growth?
Smartsheet's content marketing strategy, which includes creating valuable content like blog posts and webinars, attracts organic traffic, builds brand awareness, and establishes the company as a thought leader.
What is the significance of Smartsheet's link-building strategy?
Smartsheet's link-building strategy, involving acquiring backlinks from high-authority websites, improves search engine rankings and organic traffic by enhancing the site's credibility.
How does Smartsheet compare to its competitors in the work execution market?
Smartsheet competes with platforms like Airtable, Asana, Monday.com, and Notion, each offering unique features. Analyzing these competitors can provide insights into Smartsheet's strategies for organic traffic growth.