How to Use a Technical SEO Service to Grow Your Online Business

Technical SEO is the foundation of a successful SEO strategy. It involves optimizing the technical aspects of your website, such as site speed, architecture, and mobile-friendliness, to improve its visibility and ranking on search engines¹. Think of it as the groundwork that allows search engines to easily crawl, index, and understand your website's content². Without a solid technical SEO foundation, your website may struggle to rank well, even with high-quality content and a strong off-page SEO strategy³.

The increasing number of smartphone users and the impact of page load speed on bounce rate and conversion rate underscore the importance of technical SEO, particularly in the context of mobile optimization and user experience⁴. According to Google, a 10-second page load speed can result in a 123 percent increase in bounce rate⁴. A one-second delay in mobile page loading time can lead to a 20 percent drop in conversion rate, an 11 percent decline in page views, and a 16 percent decrease in customer satisfaction⁴.

It's important to understand the distinction between technical SEO, on-page SEO, and off-page SEO⁵. Technical SEO focuses on the website's technical foundation, while on-page SEO deals with content optimization and off-page SEO focuses on external factors like backlinks⁵. All three work together to improve your website's overall search engine optimization.

How Technical SEO Services Improve Website Ranking and Visibility

Technical SEO focuses on improving various aspects of your website that directly impact its search engine ranking and visibility. These include:

• Website speed: Optimizing your website's loading speed is crucial for both user experience and search engine rankings. Slow-loading websites can lead to higher bounce rates and lower conversion rates⁶.
• Security: Ensuring your website is secure with HTTPS is essential for building trust with users and search engines.
• Mobile-friendliness: With the increasing use of mobile devices, it's crucial to have a website that is optimized for mobile viewing. Google's mobile-first indexing means that having a mobile-optimized site is more important than ever⁷.
• User experience: Technical SEO aims to create a seamless and user-friendly experience for website visitors. This includes ensuring easy navigation, clear site architecture, and accessibility across different devices⁶.

By addressing these technical aspects, you can:

• Enhance Crawlability and Indexability: Search engines use bots, also known as spiders or crawlers, to discover and index web pages⁸. Technical SEO ensures that these bots can efficiently crawl and index your website's pages, making it easier for search engines to understand and rank your content.
• Improve Website Performance: Technical SEO services can help you improve your site speed and performance, leading to a better user experience and higher rankings in search engines⁶.
• Increase Organic Traffic: By making your site more visible and accessible to search engines, you can increase your organic traffic, which means more potential customers finding your website through search results⁶.
• Enhance User Experience and Engagement: A well-optimized website provides a seamless user experience, resulting in increased user engagement, longer session durations, and higher conversion rates⁹.
• Create a Technically Sound Website: A technically sound website is fast for users and easy to crawl for search engine robots¹⁰. A proper technical setup helps search engines understand what a site is about and prevents confusion caused by issues like duplicate content¹⁰.

Case Studies Demonstrating the Effectiveness of Technical SEO Services

SEO case studies provide valuable insights into how businesses have successfully used technical SEO to improve their online presence. They serve as real-world examples of what's possible and offer a blueprint for success¹¹.

Here are some real-world examples of how businesses have successfully used technical SEO to improve their online presence: ¹¹

• Edelweiss Bakery: This small bakery increased organic traffic by 214% in just four months by optimizing on-page elements, conducting technical audits, redesigning their homepage, expanding their site structure, building backlinks, and creating an SEO-optimized blog.
• Learning with Experts: This online learning community saw a 59% rise in organic sessions and a 94% growth in revenue after five months by conducting keyword research, site audits, on-page optimization, identifying keyword gaps, optimizing category pages, improving site structure, and creating new blog posts.
• CMA Exam Academy: This company achieved a 125% revenue jump, increased pageviews by 121%, and attracted 147% more users after a year by analyzing and fixing technical SEO issues, reoptimizing existing blog posts, developing a custom content strategy, and providing monthly reporting.
• The CBD Supplier: This UK-based CBD product marketplace grew search traffic by 557% in 12 months by targeting long-tail keywords, improving internal linking, and creating topical content clusters.
• Avis: Avis Car Rental improved its local SEO by optimizing individual map listings and citations, improving location pages, performing in-depth technical SEO audits, and producing over 300 original content pieces. This resulted in Avis ranking on the first page for 213 additional keywords and generating hundreds of thousands of new leads.
• Healthspan: This health supplement retailer recovered from a Google Penguin penalty and increased organic revenue by 144% in a year by addressing the penalty problem using link analysis and optimizing for key product terms.
• Regional Dentist: This dental provider increased organic traffic enough to turn off paid search and saw a 140% increase in organic traffic year-over-year by auditing the competitive landscape and optimizing location and service pages.
• DesktopReady: This desktop-as-a-service company recovered from a website relaunch traffic plunge by auditing technical SEO issues, optimizing old content, creating new targeted content, and enhancing social media profiles. This resulted in a 409% increase in users, growth in backlinks from 822 to 1,340, and boosted rankings for 468 more keywords.

These case studies demonstrate the effectiveness of technical SEO in driving organic traffic, improving search engine rankings, and ultimately growing businesses. They also highlight the importance of a holistic approach that combines technical SEO with other SEO strategies, such as on-page optimization and content marketing.

Examples of Commonly Used Technical SEO Services

Technical SEO encompasses a wide range of services aimed at improving the technical aspects of your website. Here are some commonly used technical SEO services:

• Site speed optimization: This involves optimizing your website's loading speed by minimizing HTTP requests, compressing images, leveraging browser caching, and improving server response time.
• Mobile usability: Ensuring your website is mobile-friendly is crucial for providing a positive user experience and improving search rankings. This includes responsive design, mobile-first indexing, and accelerated mobile pages (AMP).
• HTTPS implementation: Implementing HTTPS ensures secure communication between your website and users, building trust and improving search engine rankings.
• Crawl error fixes: Identifying and fixing crawl errors, such as broken links and 404 errors, helps search engines efficiently crawl and index your website.
• XML sitemap and robots.txt optimization: Optimizing your XML sitemap and robots.txt file helps search engines understand your website's structure and content, ensuring that important pages are crawled and indexed.
• Structured data implementation: Implementing structured data markup helps search engines understand the content on your pages, leading to rich snippets and improved visibility in search results.
• Internal linking strategy: A well-planned internal linking strategy helps distribute link equity throughout your website, improving crawlability and user experience.

These services are often combined to create a comprehensive technical SEO strategy tailored to your specific needs and goals.

Resources Offering Free or Paid Technical SEO Services

Free Technical SEO Services

Several free tools are available to help you with technical SEO¹². These tools can be valuable for website owners and SEO professionals who are just starting or have limited budgets. Here are some of the best free SEO tools:

• Google PageSpeed Insights: This tool analyzes your website's speed and provides recommendations for improvement.
• Ahrefs Webmaster Tools: This tool helps you monitor your website's SEO health, track backlinks, and identify technical SEO issues.
• Answer the Public: This tool helps you find questions people are asking related to your keywords, which can be valuable for content creation and optimization.
• Moz Link Explorer (Free Version): This tool provides insights into your website's backlink profile, domain authority, and spam score.
• Screaming Frog SEO Spider: This tool crawls your website and identifies technical SEO issues, such as broken links, missing meta descriptions, and duplicate content.
• Bing Webmaster Tools: This tool provides data on how your site performs on Bing's search engine.
• Yoast SEO: This WordPress plugin helps with on-page SEO optimization, including technical aspects like XML sitemaps and robots.txt.
• SEOptimer: This tool provides a free SEO audit and various other SEO tools, such as a backlink checker and meta tag generator.
• SEOMator: This tool offers a free SEO audit, keyword research tool, backlink checker, and other SEO tools.

Paid Technical SEO Services

If you need more comprehensive technical SEO support, consider using a paid technical SEO service. These services typically offer a wider range of features and expertise, including:

When choosing a paid technical SEO service, consider their experience, expertise, pricing, and client reviews.

Topical Questions and Answers

What are the benefits of using technical SEO services?

Technical SEO services offer numerous benefits for businesses of all sizes. Here are some of the key advantages:

• Increased Visibility in Search Engines: Technical SEO improves your website's visibility in search engine results pages (SERPs), making it easier for potential customers to find you⁶.
• Improved Website Performance: Technical SEO optimizes your website's speed and performance, leading to a better user experience and higher search rankings⁶.
• Increased Organic Traffic: By improving your website's visibility and accessibility, technical SEO can drive more organic traffic to your site⁶.
• Higher Conversion Rates: A well-optimized website with a positive user experience can lead to higher conversion rates, meaning more visitors taking desired actions on your site⁶.
• Improved Brand Awareness: Higher search engine rankings can increase your brand's visibility and awareness among your target audience⁶.
• Improved Site Speed: Faster loading times improve user experience and contribute to higher search rankings¹⁴.
• Enhanced User Experience: Technical SEO ensures your website is easy to navigate and provides a seamless user experience, encouraging visitors to stay longer and explore your site¹⁴.
• Mobile Friendliness: Optimizing your website for mobile devices is essential for reaching a wider audience and improving search rankings¹⁴.
• Better Indexing: Technical SEO helps search engines understand and index your website's content effectively¹⁴.
• Higher Crawlability: Improved crawlability allows search engine bots to easily access and index your website's pages¹⁴.
• Improved Website Security: Technical SEO enhances website security by implementing HTTPS and other security measures¹⁴.
• Structured Data Markup – Schema: Implementing structured data helps search engines understand your content and can lead to rich snippets in search results¹⁴.
• Enhanced XML Site Map: A well-configured XML sitemap helps search engines crawl and index your website efficiently¹⁴.
• Overcome Broken Links: Identifying and fixing broken links improves user experience and prevents negative impacts on search rankings¹⁴.
• Metrics & Analytics: Technical SEO provides valuable data and insights into your website's performance, allowing you to track progress and make informed decisions¹⁴.

The specific benefits of technical SEO can vary depending on the type of business. For example:

• E-commerce businesses: Technical SEO can help improve product page visibility, optimize checkout processes, and enhance the overall shopping experience.
• Local businesses: Technical SEO can help improve local search rankings, making it easier for customers in your area to find your business.
• Startups: Technical SEO can help establish a strong online presence, attract organic traffic, and build brand awareness.

How do I choose the right technical SEO service for my business?

Choosing the right technical SEO service requires careful consideration of your business needs and goals. Here are some factors to consider:

• Define Your SEO Goals: Clearly outline your SEO objectives and expectations to find a service that aligns with your vision¹⁵.
• Check Agency Specifications: Evaluate the service provider's expertise, experience, and service offerings to ensure they meet your specific requirements¹⁵.
• Review Case Studies and Testimonials: Examine their past work and client feedback to assess their success rates and client satisfaction¹⁵.
• Ask for Client References: Reach out to their previous clients to gain insights into their experience and working relationship with the service provider¹⁵.
• Evaluate Their Communication Style: Assess their responsiveness, transparency, and willingness to collaborate effectively¹⁵.
• Experience and Expertise: Look for a service provider with a proven track record in your industry and the specific technical SEO services you need¹⁶.
• Culture Fit: Choose a service provider that aligns with your values, goals, and communication style¹⁶.
• Tools and Technology: Ensure they use the latest SEO tools and technology to achieve better results¹⁶.
• Pricing and Contracts: Get a clear understanding of their pricing structure, payment terms, and contract length¹⁶.
• Communication and Reporting: Choose a service provider that provides regular communication, updates, and reports on your SEO performance¹⁶.
• Past Performance: Evaluate their case studies and testimonials to gauge their success rates and client satisfaction¹⁵.
• Customized Approach: Opt for a service provider that offers a customized approach tailored to your business's unique needs and goals¹⁵.
• Alignment with Business Objectives: Ensure the service provider's capabilities and SEO packages align with your business's long-term objectives¹⁷.

How do I customize a technical SEO approach to fit my specific needs?

Customizing your technical SEO approach involves tailoring strategies to your specific business needs, target audience, and website goals. Here are some ways to customize your approach:

• Content and UX: Create high-quality content tailored to your target audience's needs and interests¹⁸. Adopt an audience-centric approach to user experience (UX) by tailoring your website's design, navigation, and content to meet their specific requirements¹⁸.
• URL Structure: Use simple, descriptive URLs that reflect the structure of your site and are easy for both users and search engines to understand¹⁹.
• Internal Linking: Implement a strategic internal linking plan to connect relevant pages and improve website navigation¹⁹.
• Internationalization: If you're targeting a global audience, use language tags, structure your URLs for different markets, and use geotargeting in Google Search Console¹⁹.
• Holistic SEO Strategy: Integrate technical SEO into your overall SEO strategy, considering on-page optimization, off-page factors, and content marketing⁹.
• Website Audits: Conduct thorough website audits to identify technical issues and areas for improvement⁹.
• Duplicate Content: Address duplicate content issues by using canonical tags and noindex tags²⁰.
• Page Depth: Reduce page depth to make it easier for users to find the information they need²⁰.
• Server Performance: Ensure your server is fast and reliable to avoid slow loading times²⁰.
• Broken Links: Regularly check for and fix broken links to improve user experience and search engine rankings²⁰.

Where can I find free or paid technical SEO resources?

You can find free technical SEO resources in the "Resources Offering Free or Paid Technical SEO Services" section of this article. This section provides a list of free tools and resources that can help you with various aspects of technical SEO.

Conclusion

Technical SEO is essential for any online business that wants to improve its search engine rankings, drive more traffic to its website, and ultimately grow its business. By optimizing the technical aspects of your website, you can create a solid foundation for your overall SEO strategy.

This article has explored the various aspects of technical SEO, including its benefits, how it improves website ranking and visibility, examples of commonly used services, and resources for both free and paid technical SEO tools and services. Remember that technical SEO is not a one-size-fits-all approach. It's crucial to customize your strategy to fit your specific business needs and goals. By combining technical SEO with other SEO strategies, such as on-page optimization and content marketing, you can create a comprehensive approach that drives sustainable online growth.

Works cited

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