Census, the world's first Universal Data Platform, helps businesses sync data from their cloud data warehouses to other applications1. This allows businesses to use their data to improve customer experience, personalize marketing campaigns, and make better decisions. Census excels in Reverse ETL, a process that allows data to be synced from the warehouse to other applications in real-time1. This is a significant improvement over traditional ETL, which can take hours or days to sync data.
While specific data on the organic traffic growth of Census is not available, it's important to understand the general trends in organic traffic and the factors that can influence it. Organic traffic typically makes up a significant portion of website traffic. In fact, research shows that organic search drives 53% of all trackable website traffic, solidifying its position as a dominant channel2. A 10-20% growth in organic traffic year over year is a strong indicator of increased awareness and impact3.
Despite the rise of mobile search and changes to search engine results pages (SERPs), organic search remains the primary source of website traffic2. This highlights the enduring importance of organic search as a key driver of website traffic and reinforces the need for businesses to prioritize their organic growth strategies.
Several factors can contribute to organic traffic growth, including:
In addition to these strategies, Census leverages split test experiments and A/B testing to optimize campaigns and improve conversion rates7. By dividing audiences into different groups and testing different variations of content, Census can identify the most effective strategies for driving conversions and achieving their marketing goals.
Census utilizes Facebook Ads and Google Ads to reach its target audience1. Both platforms benefit from Census's ability to create a 360° customer profile, which provides a comprehensive view of each customer by unifying data from various sources8. This capability enhances ad targeting and personalization by allowing Census to tailor their ads to individual customer needs and preferences.
Facebook Ads
Census uses Facebook Ads to create dynamic and lookalike audiences, track offline conversions, and improve advertising ROI9. By syncing data from their data warehouse to Facebook Ads, Census can create highly targeted audiences based on a variety of factors, such as demographics, interests, and behaviors10. This allows them to deliver personalized ads to the right people, which can lead to increased conversions and improved ROI9.
Google Ads
Census uses Google Ads in a similar way to Facebook Ads. They sync data from their data warehouse to Google Ads to create dynamic audiences, lookalike audiences, and exclusion audiences11. This allows them to target their ads to the right people and exclude those who are not likely to convert. They also use Google Ads to track offline conversions, such as phone calls and in-store visits11.
Leveraging data warehouses for advertising, like Census does with Facebook Ads and Google Ads, can boost match rates by providing ad platforms with more comprehensive data12. This leads to more accurate targeting and improved ad performance.
To illustrate the effectiveness of their platform, Census provides real-world examples of how businesses use their services. For instance, Docker, a development environment platform, uses Census to drive product-led growth (PLG) sales leads for over 10 million users1. Another example is Canva, a graphic design platform, which uses Census to deliver personalized customer marketing to over 55 million users1.
As previously mentioned, Google regularly releases core updates to its search algorithm. These updates can have a significant impact on website rankings and organic traffic13. While specific data on how Google core updates have impacted Census is not available, it's important to understand how these updates can affect websites in general.
Google core updates aim to improve the quality of search results by rewarding websites that provide high-quality, relevant content. Websites that are negatively impacted by core updates may have issues with content quality, technical SEO, or link building14.
It's crucial for businesses to understand that Google core updates prioritize content accuracy and search intent13. This means that websites need to ensure their content is factually correct and aligns with the user's search query. By adapting their content strategy accordingly, businesses can improve their chances of ranking well in search results and maintaining organic traffic growth.
High-intent keywords are search terms that indicate a strong likelihood of a user taking a specific action, such as making a purchase or signing up for a service15. While specific data on high-intent keywords and conversions for Census is not available, it's important to understand how these keywords can be used to drive conversions.
By targeting these keywords in their content and SEO strategy, businesses can attract users who are more likely to convert16.
For Census, a key metric is the Trial Conversion Rate, which measures the percentage of users who convert from a free trial to a paid subscription17. This metric is calculated using the following formula:
Trial Conversion Rate = (Number of Trial Users Who Convert to Paid / Total Number of Trial Users) x 100%
Some examples of high-intent keywords include:
|
Keyword |
Example |
|---|---|
|
Buy |
"Buy running shoes online" |
|
Visit |
"Visit car dealership near me" |
|
Get |
"Get free trial software" |
|
Purchase |
"Purchase online courses" |
|
Near me |
"Best restaurants near me" |
|
Driving directions |
"Driving directions to the airport" |
Census employs a variety of strategies and tactics to grow their organic traffic, with a focus on content marketing, SEO, and link building18.
Content Marketing: Census creates valuable content, such as blog posts, articles, and resources, that are relevant to their target audience. This content is designed to attract visitors to their website, educate them about data activation and Reverse ETL, and establish Census as a thought leader in the industry19.
SEO: Census optimizes their website and content for search engines to improve their visibility in search results. This includes using relevant keywords, optimizing page titles and meta descriptions, and ensuring their website is technically sound and user-friendly20.
Link Building: Census actively seeks to acquire high-quality backlinks from other reputable websites. This helps to improve their website's authority and ranking in search results20.
Census utilizes various metrics to measure their organic traffic growth and overall website performance17. These metrics provide valuable insights into the effectiveness of their organic growth strategies and help them identify areas for improvement.
Organic Search Traffic: Census tracks the number of visitors who arrive at their website through organic search results. This metric provides a direct measure of their organic visibility and the success of their SEO efforts22.
Bounce Rate: Census monitors their bounce rate, which is the percentage of visitors who leave their website after viewing only one page. A high bounce rate can indicate that visitors are not finding the content they are looking for or that the website is not user-friendly22.
Conversion Rate: Census tracks their conversion rate, which is the percentage of visitors who complete a desired action, such as signing up for a free trial or requesting a demo. This metric helps them measure the effectiveness of their website and marketing campaigns in driving conversions17.
Census is a leading data activation platform that empowers businesses to leverage their data for improved customer experiences, personalized marketing, and better decision-making. Their expertise in Reverse ETL allows for real-time data syncing, providing a significant advantage over traditional ETL processes. Census utilizes a comprehensive approach to organic traffic growth, combining content marketing, SEO, and link building strategies. They also leverage paid and social media tools, such as Facebook Ads and Google Ads, to reach their target audience. By focusing on data-driven growth and continuously optimizing their strategies, Census has established itself as a key player in the data activation space.
Questions and Answers
What is Census and how does it benefit businesses?
How does Census improve data syncing compared to traditional ETL?
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What strategies does Census use to grow organic traffic?
How does Census utilize paid and social media tools?
What impact do Google core updates have on websites?
What are high-intent keywords and how do they drive conversions?
What metrics does Census use to measure organic traffic growth?